On Tuesday, October 30, 2018, in partnership with Destination Northern Ontario, City of Temiskaming Shores and Tourism North Bay will host an International Market Readiness Workshop for a select group of tourism partners, at Riverside Place, New Liskeard.
This is a full day workshop, incorporating interactive learning through an in-depth discussion of all aspects of working with the international travel trade (ITT), including roles, pricing, inventory, operational requirements, and development steps envisioned by Destination Northern Ontario over the next 3-5 years.
We will review current research, product already offered by the travel trade, trends, consumer interests, and criteria developed by Destination Northern Ontario to help assess market-readiness.
In the afternoon session, the facilitators will guide you through a self-assessment of your current situation, using the market readiness criteria as a guide. Why participate? You will leave the workshop equipped with a solid understanding of how the ITT market works, potential for new product, the importance of becoming market or export-ready, and a checklist to prepare your
business or attraction for success.
For more information, and the link to register click the link below: