The Véloroute Voyageur Cycling Route is Ontario’s next major cycling tourism experience spanning 380-km across Northeastern Ontario from the Ottawa Valley to Sudbury East. (see photo below) Following the path of the Voyageurs over 400 years ago along three heritage waterways and 200-km of the Trans Canada Trail, the vision is that the Voyageur Cycling Route will become part of the foundational provincial cycling network with direct connections to the Waterfront Trail’s Lake Huron North Channel Cycling Route, the Georgian Bay Cycling Route, and the National Capital Region.
In this initiative led by Discovery Routes, MBEDC representing its member communities, is one of a number of partners at a committee level who serve as project advisors, ambassadors and community links helping to ensure project success.
PROJECT UPDATE: Nov 2018
ENTERING THE MARKETING STAGES
Transportation Options, a marketing consultant was hired to implement a marketing strategy for the Voyageur Cycling Route. The MBEDC staff were part of the committee that chose the consultant from a great group of applicants. Since then a strategic plan is being finalised and will be reviewed by the team to ensure that all information is accurate and to review the team’s findings for all sectors of the route.
Once this plan is complete, it will be the committee’s responsibility to carry it out.
PROJECT UPDATE: Nov. 10th/2017
Follow the link below for the full project update.
UPDATE: June 21st/2018
In collaboration with industry, municipal and provincial partners, Discovery Routes Trails Organization is seeking the services of a qualified and experienced tourism consultant to develop a Marketing Strategy for the Véloroute Voyageur/ Voyageur Cycling Route. Please find attached the Request for Proposal.
Submissions will be accepted until Thursday, July 12, 2018 at 4:00pm EST.
Questions regarding the project will be addressed as outlined in the RFP.